Gruen to Introduce New Models

From The American Horologist and Jeweler magazine, October, 1946

Gruen to Introduce New Models

At the recent annual sales meeting of the Gruen Watch Company, new models of Gruen watches were presented to the company's sales staff. Benjamin S. Katz, President of Gruen, revealed that more than 65 new Gruen models will maintain Gruen's reputation for smart fashions in watches.
Highlighted among the group of new models, were 1947 Ladies' Curvex Watches featuring a new and smaller movement.

"This 1947 womens' Curvex movement is smaller, thinner, and therefore, lends itself to more striking styling and a greater number of variations and case designs and sizes," Katz said.

Nine new diamond watches were also introduced at the meeting. These will retail up to $650 and will be promoted by an extensive advertising campaign in national magazines this fall.