L. Luria and Son, Inc. Opens Miami, Florida Branch

From The American Horologist and Jeweler magazine, July, 1946

Along the Jeweler's Beat

L. Luria and Son, Inc. Opens Miami, Florida Branch

Joseph J. Luria, president of L. Luria and Son, Inc., the Silver House, New York, has announced the opening of a new southern branch in Miami, Florida, to house offices serving from the Miami branch. The building, located at 400 S. W. Second Ave., Miami, is one of the outstanding hollow tile buildings in the city. 

The showroom itself, of over 7,000 square feet, was built of Italian marble and is of the finest Southern architecture. The storage and shipping facilities consist of close to 15,000 square feet.

Business operations, with complete wholesale distributor lines, commenced on June 1st.

In accordance with practices adhered to by the Luria organization in New York for 50 years, the management has adopted the sales policy of selling to dealers only. The area served from the- Miami branch will consist of the southern part of the United States.