Elgin Opens Spring Season with 19 New Watches for Men
In response to growing demand for a moderately priced I5-jewel watch for men, the Elgin National Watch Company has just announced the appearance of seven new IS-jewel Elgin "Lancers," to sell for $29.75. Twelve other important additions to the line, including three new 21-jewel Lord Elgins, are ready for distribution.
The other new models include two new "Crusaders," one of which is flexible lug model, advertised nationally as the Elgin "Flexon." Both of these watches are 8/0 size, contain 17 jewels, and sell for $37.50.
Elgin is also offering new styles in 8 /0, 7-jewel "Cavaliers" and 17-jewel "Streamlines." The new models will be strongly promoted in Elgin's national advertising throughout the spring.
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