Consumer Advertising for Ingersoll's Sweep Second Watches
Consumer Advertising for Ingersoll's Sweep Second Watches
From The American Horologist magazine, May 1940
Consumer Advertising for Ingersoll's Sweep Second Watches
The first of a series of advertisements for Ingersoll Sweep Second watches appears in the American Weekly on June 9th. The advertisement features the pocket watch at $1.95 and the wrist watch at $3.95 and stresses the many extra uses brought about by the large "second hand that sweeps the dial." These new models, announced to the trade a few weeks ago have been distributed with colorful display card tying up with the national advertising. The Ingersoll-Waterbury Company reports that the numbers already proved very popular.
Consumer Advertising for Ingersoll's Sweep Second Watches
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