Another Waltham Scoop

From The American Horologist magazine, May 1940

Another Waltham Scoop

Waltham Watch Time announcements will be broadcast exclusively over the public address system every hour on the hour at the New York World's Fair for 1940. ·Waltham Watch Time announcements will also he broadcast in the American Jubilee Theater before and after every show.

Large clocks illuminated with fluorescent lighting and specially designed for visibility reading "Waltham \\latches" will be prominently displayed through out the fair grounds. All entrances, exits. bus and railroad terminals will carry the story of "Waltham Watches." Special clocks will be installed in the Jubilee Theater as well.

Everyone of the millions of people who visit the New York World's Fair will hear and see "Waltham Watch Time."