Elgin Advertising, 1929

MONSIEUR
LUCIEN
LELONG

Internationally famed Paris creator now designs six new cases

THE ELGIN PARISIENNE

$35

Now Lelong puts into watches that same chic you find in a frock that bears his noted label.  The same flair for style, the same air of worldly charm.  And the vast efficient ELGIN factory makes a stylist's dream a reality to gleam upon your wrist.

And such versatile watches, these Lelong models.  Harmoniously in the picture, whether the golf course, or the tea table is your background.  Then, too... it's so simple to have extra ribbons to match the colors of your evening gowns and your Parisienne watch will give a true Parisian flair to your formal hours.

Three are plain; three are inlaid with lustrous hard enamel.  And all are brilliantly smart.  Ask any jeweler to show you hos sparkling tray of ELGIN Parisiennes.  And not only Lucien Lelong, Agnes, Jenny, Premet, and a group of equally prominent leaders of the Paris Grande Couture are represented.

A Parisienne costs but $35, there is no duty on designs.  Style genius pays no fees at the customs house.  Paris style... at a truly American price!