If a friendly service is worth recognizing
- recognize it fittinglyThe what, when and how of remembrances...
Don't guess - ask your jeweler
Many of the services rendered us are labors of love and friendship.
They are above and beyond and suggestion of monetary reward... and too richly laden with sentiment to permit of any remembrance of fleeting worth.
Each such service should be recognized with a gift that lasts - a gift as enduring as the sentiment it betokens.
But how to express a gift impulse so as neither to overstep the bounds of good taste nor understate gratitude... that is the delicate problem of gift-giving.
What shall be the type of gift from a bridegroom to his best man... to his ushers... what gift form will best express to an intimate friend regret over an impending parting? These are but a few of the myriad delicate gift-questions.
When you have a gift problem - on't guess - go to an expert for authoritative counsel. See your Jeweler. He is a past-master in the science of appropriate gift-selection. And his consultations are free.
But, today, send the coupon below for a Tiny Treasure Book, a pocket brochure that treats of the What, When and How or remembrances.
ELGIN
THE WATCH WORD FOR ELEGANCE AND EFFICIENCY
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