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Unique Jewelry Shop

From The American Horologist and Jeweler magazine, October, 1946

Unique Jewelry Shop 

By h H. Kohr

The Huston's moved into their Jewelry Store in Custer, South Dakota, on the first day of April, 1946. It is one of the most attractive and unique shops in the country.

The shop sells jewelry, stone specimens of the district, which is outstanding for its variety of stones, and special appeal to the tourist trade.

However, the year around business of the Huston store is not dependent upon the traveling trade. The Hustons have capitalized on the natural beauty of the vicinity. The outstanding feature of the store is "the world's most beautiful fire-place, " which takes up most of the space of the West wall. This fire-place is created from more than 100 specimens of rock from the Black Hills. They vary in size and shape, a kaleidoscope of beautiful colors. It is a massive piece of building, and a cheerful log is kept burning. Its chimney reaches to the ceiling.

Mrs. Huston is justly proud of that fireplace. "There are eleven tons of petrified wood in the keystones," she said, "And fifty-five tons altogether." Besides the jewelry business, the Hustons have a modern watch shop, complete with Watchmaster. Mr. Huston employs four watch repairmen full time.


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