Monday, November 24, 2014

Challenge Yourself To Become A Better Merchant

From The American Horologist magazine, May 1946

Challenge Yourself To Become A Better Merchant
By Max Anson

One of the greatest motivating forces that can stir a human being is a challenge to do something. Somehow, a challenge seems to call forth superhuman effort on the part of most people, getting them to perform tasks they might not otherwise do. Remember this, Mr. Jeweler.

The challenge of one athletic team to another causes a flurry of great local excitement and usually results in much preparation for the game. A challenge, because of its directness, brings action almost immediately.

In olden days, when dueling was popular, a man flung a challenge into the face of an adversary. He slapped him with gloves. And he got quick action!

The world, with all its beauty and treasure, is a perpetual challenge to all thinking people, to see what they can make of it.

The mind, with all its moral and spiritual values, is a challenge to people to seek the higher things of life, while they also pursue economic gains.

Challenge - the great things of life are accomplished because of it.

The jeweler can use challenge in his business operations every day, and can get profit out of it. Take your problems, for example. Don't look at them as big obstacles of which you are afraid, something you cannot solve. No, look at them as a challenge to your brains, your courage, your resourcefulness. Accept the challenge. Tackle such problems as a challenge, as a game. Y qu 'II be amazed at the difference this will make in your outlook. 

Your real strength lies in your mind, not in your muscles. Always remember this. It is ih your mind that must be born the desire for success, for perfection, for improvements, for advancement. You can give birth to these desires if you wish. I challenge you to do so. If you do, you will live a more prosperous, a more adventurous and satisfactory life.

Mr. Jeweler, are you satisfied with your present situation 1 Are you getting smug with what you have accomplished? Don't be that way. I challenge you to aspire to an even greater success. Challenge yourself to go a couple of steps higher. You can do it. There is no status quo in this life.

You either go forward or backward. You can never stand still.  

There is much for you still to accomplish in your business. Your work is not done.

Are you overcome with the sense of failure ~ Are you thinking that no matter what you do your business' does not grow? If so, do not entertain this disastrous state of mind any longer. Challenge yourself to get out of this thinking rut. It can be done.

Challenge yourself to this effect every day, and you will find some great power in you rising up and responding to this challenge. There is no limit to the reasonable things you can do, if you only think you can. But first you must take that self-imposed padlock off your mind and spirit. If you are depressed, you made yourself that way. Nobody else. You locked your mind. Nobody else did it. You can unlock it. A challenge persistently repeated will do it. Try it!

The great accomplishments of civilization will come when man realizes how to control his mind, how to make it work for him, how to make it respond and conquer every reasonable problem that faces him. Especially will this be true in business. No matter what your situation, what your job, what your problem, challenge yourself to do better today than you did yesterday. Challenge yourself tomorrow to do better than you did today. Start out the morning with a challenge. Repeat it several times during the day. It will make you rise to greater heights, to greater efficiency, to greater satisfaction with life. It will bring many more customers into the sphere of your influence.

The wise jeweler who wishes to make the best of the challenge idea will take his business apart piece by piece in his mind. He will look at every section of it, subject it to minute scrutiny. No matter how perfect some parts of the business may seem to be, he should challenge himself to make those parts still better. It is amazing how the mind will react when thus challenged. It will often come up with better ideas than those you are now using.

The challenge idea is not going to make a nervous wreck out of you or send your blood pressure leaping to new heights. No, you will find that the challenge technique will reduce your duties because it will employ the best ideas possible and thus give you more business and profit at less expenditure of time and worry. The challenge technique releases powers in the average man that he often does not know he possesses.

Use the challenge idea in all your merchandising practices. Use it in your advertising. Challenge prospects who have not patronized your store to come here and buy and sample your products and service. Tell them that you challenge them to come here and buy and then to try to desert you. Say that you know your products and service will please them.

Such a challenge will evoke many responses. Quite a few prospects will be stirred to come and test you. That will be your golden opportunity to prove what you say. It is a challenge to you, too, to use better merchandising ideas, to look for new and better ways to help your customers.

The challenge idea makes you a different, a better merchant in your community. You will be talked about.
People will be attracted to your store. They will want to see for themselves if you are what you say you are. The root is up to you.

Help your customers to raise their sights high. You will be amazed how many of them will respond. People often need leaders to direct them to planes of higher activity. Be such a leader in your community. You will never regret it.

In our personal lives, in our business lives we often need a challenge. The challenge to know more about the source of life has sent thousands of scientists searching for a whole lifetime for some of the secrets of life.
This search has kept up for centuries, and will continue. It is one of the most powerful motivating forces in the world. 

Why did you enter the jewelry business? Let's be honest about it. Didn't you see some store somewhere that looked prosperous? Didn't the owner look as if he were making money and enjoying life? A_nd wasn't this a challenge to you to do likewise? Wasn't this why you worked hard to get where you are today?

If you have lost some of the zest of that original challenge, just get into the habit of challenging yourself every morning when you go to work. In a short time you will recharge your mind until it again becomes a powerful business force. What if you have reached the goal that you set your eyes on 10 years ago? Put up another, a higher goal and work for it. I challenge you to do so!

This nation has gotten where it is today because men challenged themselves to find and build a nation where liberty, freedom and justice would prevail. America is the result. Would it have been built if those pioneers had not challenged themselves? I don't think it would.

The world may laugh at America for its boasting about its power and wealth. Well, let some other nation have what we have and see if they wouldn't boast a little. America's scientists, leaders, business men and common people - are not sitting back on their oars, despite their tremendous accomplishments. They are challenging themselves to build a better and more prosperous future.

This nation can do it. We can do it. You can do it. Challenge yourself with this goal every day!

Sunday, November 23, 2014

Waltham Watch Company Executive Staff Dinner

From The American Horologist magazine, April 1945

Waltham Watch Company Executive Staff Dinner

When civilian production is resumed, Ira Guilden, president of the Waltham Watch Company, Waltham, Mass., speaking at an executive staff dinner at the Hotel Manger, Boston, February 26, predicted that Waltham watches will lead the field in quality, styling and attractiveness.

In announcing post-war plans for the famous Waltham watches, Mr. Guilden revealed that the N. W. Ayer & Son, nationally known advertising agency, has been engaged to handle the company's advertising campaign, and that he has been assured by agency officials that the contemplated campaign to pro mot e Waltham watches will be one of the most complete and extensive in the history of the watch industry.

Nearly 100 company executives including foremen, superintendents and other key men, guests at the dinner, enthusiastically endorsed Mr. Guilden's progressive plans for Waltham watches and through their warm ovation accorded his message indicated they will support his foresighted preparations for the greater advancement of both the employees and the company.

Despite the fact that February, 1945 had but 28 days, 1. E. Boucher, Vice President and Manager, announced at the dinner that Waltham's war production hit a new high and that during February more war material was produced than in any other month since the start of the war.

Officials attending the dinner were also reminded by Francis P. Curtin, Superintendent of Maintenance, in a brief address of the necessity of maintaining the excellent record of the company in donating vital blood to the Red Cross for members of the armed services and pointed out that more than 600 Waltham Watch employees are regularly donating blood to this worthy cause.

In addition to Mr. Guilden and Mr. Boucher, Waltham executives at the head table included Esmond Bushey, president of the Waltham Watch Foremen's Associaton, and Fred Graves. an employee associated with the company for 64 years. The Three Williams, Erwin, Kilbourn and O'Donnell furnished impromtu entertainment during the dinner by displaying their individual talents at the keyboard of the piano. 

Saturday, November 22, 2014

Gruen Swiss Plant Official Flies Here

From The American Horologist magazine, April 1945

Gruen Swiss Plant Official Flies Here

Henri Thiebaud, General Director of Gruen Bienne Factory Arrives After Arduous Trip

Traveling several days by motor and transport clipper, Henri Thiebaud, world famous inventor and Director General of the Gruen Watch Manufacturing Co. of Bienne, Switzerland, a wholly owned subsidiary of the Gruen Watch Co., arrived in Cincinnati Thursday, March 29th, and was met at the airport by Benjamin S. Katz, Gruen President. The Gruen Watch Co. is currently manufacturing precision instruments for war as well as watches for civilians and the armed forces.

The special trip was arranged with government approval to permit review of important Gruen postwar production plans. Thiebaud is the inventor of the famous Gruen Curvex and Veri-thin watches. 

Mr. Katz and Mr. Thiebaud have not seen each other since 1940 when Mr. Katz made his last trip to Switzerland during the war. Mr. Thiebaud operated the Gruen Swiss plant entirely by telephone directives up to August 1942 when the government prohibited all transatlantic phone, calls, and since then by letter and cablegrams.

In expressing high hope for the results of his talks with Mr. Thiebaud, Mr. Katz said, "I am extremely optimistic about the continuing progress of our country and and full employment. By making our plans now for a greatly augmented production schedule of precision watches, we hope to prove our faith in the continued greatness and soundness of America's future." 

Mr. Katz commented also on Mr. Thiebaud's valuable contribution to the progress of the Gruen Watch Company's plant in Swizerland, "In spite of the hardships and the many difficulties of working in a country entirely surrounded by warring nations, Mr. Thiebaud has continued watch movement production at almost a prewar level, which has been due entirely to his foresight and and his stock-piling of vast quantities of all types of precision materials that go into the manufacture of Gruen watches.

World famous as an inventive genius, Mr. Thiebaud is descended from an old and distinguished watch family. His grandfather was manager of a watch factory in Europe, furnishing exquisite timepieces to the Russian Imperial Court. His father succeeded him in the manufacture of unusual timepieces. Thiebaud himself 'was educated in France and later at a technical university. He received a special diploma and was awarded first prize at the Observatory of Nauchatel.

An aviator in the first World War,Thiebaud's military career was ended by a plane crash which caused a lung lasion, He has aided the Swiss government materially during the present war period by continuing to train technicians, and has personally assisted in aiding thousands of war refuges who have sought a haven in Switzerland.

At the time of his last visit to Cincinnati in December 1937, when he addressed the Gruen Sales Convention, Mr. Thiebaud was accompanied by his wife. He has one daughter, Francine. He will remain in this country about a month. 

Friday, November 21, 2014

Information Please!

From The American Horologist magazine, April 1945

Information Please!
Directed by 
W. H. Samelius, Chairman
Science of Horology and Technical Board

JHN - You say you have been using water as a first rinse in cleaning machine and wonder if any harm might result and what the advantage might be?

Ans: I can see no harm in using water for the first rinse as that will remove the cleaning solution. Then by following with the first and second rinse of naphtha, all water will be removed and drying accomplished without danger of rust. The advantages I see in this would be that you would not have to use such an amount of rinse and the rinsing fluid will remain cleaner for a longer period of time. In any case, rinsing in water the first time would be cheaper than rinsing in regular solution.

]DW: No. I - How is the distance between the end stones and hole jewels measured so as to get an accurate measurement of the oil space.

No. 2 - How can I find correct width of mainspring for any given barrel if the broken sample is missing or incorrect?

No.3 - How can the banking be opened or closed on cheap watches that do not have banking screws without bending the pins?

Ans: I - The watch manufacturers gauge the distance that the jewels are set below the surface of the setting by using a depth gauge. This; is a very fine instrument and measures to one ten thousandth inch, an instrument that the average watchmaker could hardly afford to enjoy. When the watchmaker at the bench sets a balance or cap jewel, the surplus material is cut away until the jewel is approximately .001 inch below the surface of the setting and can be checked very close by eye measurement by laying a straight edge across the setting and observing the space between the straight edge and the top of the jewel. For comparison. the ordinary tissue paper is .001 inch thick.

No. 2 - By using the millimeter slide gauge and setting the gauge to the bottom of the barrel up to the ledge seating the barrel cover. This would give the exact width of space required for mainspring. By deducting about 1/10th millimeter from the full measurement, would give the correct width of spring for that particular barrel.

NO. 3 - In watches that have solid banking pins and alterations must be made without bending the pin, the proper way is to put in new banking pins instead of bending the pins inward, enlarge the holes in the plate and put in larger pins. This would naturally decrease the angular motion of the watch. If the pins have to be bent outward, allowing more room for the lever action, new pins might be inserted that would fit the hole in the plate but the part of pin that extends thru the plate should be turned down smaller in diameter or sometimes the side of the pin could be shaved off with a sharp cutting tool In either case the pins will be left upright

DN: I would like information art how to rebush worn plates, especially wrist watches. How can I rebush these with friction jewels and be certain the train will line up as when it was new? What tools do I need and what methods do I follow?

Answer: The ordinary procedure for setting the friction jewel is to select a reamer of proper diameter for the jewel to be used and then with a friction jeweling tool, press the jewel to place. This sounds as a simple operation however, many workmen take it for granted that it is simple and when reaming the hole, use undue pressure when placing the reamer in the hole and in that way will cut more from one side of the hole than the other, causing the hole to be out of upright. To correct this error, it would be necessary to place the watch plate in a face plate of a lathe and centering the lower jewel accurately. Then screw the bridge fast to the plate, using the slide rest with a fine boring tool, boring the hole so it is concentric and the hole parallel throughout it's length.

Select a jewel of proper size to fit pivot, set the jewel in a brass wire, check hole for truth and if the hole is true, cut the brass 'Wire down to a friction fit, cutting to proper length or thickness of plate when the top of the setting is polished flat and the inside stripped, leaving a bright cut.

The jewel can now be pressed into the plate when the wheel will once more be upright and depthings correct.

CD : Your request for information or advise on how to test for short and long fork, how to find bank or drop position, how to make angular tests, how to swedge the fork when testing the escapement, altering permanent banking pins.

Answer: Space does not permit to cover all these subjects you treat on. May I suggest you obtain a copy of "It's Timing That Counts" covering all these subjects. The book may be procured from your jobber or the American Horologist direct. 

Thursday, November 20, 2014

5,000,000,000 Kilowatt Hours

From The American Horologist magazine, April 1945

5,000,000,000 Kilowatt Hours

The people of the United States have become accustomed to "daylight saving" TIME. And many may have even forgotten their TIMEPIECES are still running a full HOUR ahead of the sun. Even the protest of the dairy farmer has abated since heifers born on "day light saving" TIME have grown to milking age in ignorance of the deception.

But some members of Congress, like the elephant, never forget. The halls of legislation have been gently rocked recently by ridicule of W. P. B.'s statement that 5,000,000,000 kilowatt HOURS of electricity have been saved since CLOCKS were set and HOUR ahead in 1942. One congressman declared it silly "to say that juice is saved at one end of the day that is burned at the other end."

But with virtually every electrically operated industry in the country running 24 HOURS a DAY, it would seem this congressman has something when he says it is silly. 

Wednesday, November 19, 2014

Clocks Helps Legislators Recall Days

From The American Horologist magazine, April 1945

Clocks Helps Legislators Recall Days

There isn't much chance of Vermont legislators forgetting the day of the week, providing of course, they are in session, as the old English clock in the state house corridor at Montpelier keeps them informed by chiming out a different tune for each day of the week.

Sundays, it peals out "Old Hundred;" Mondays, "Johnny So Long at the Fair;" Tuesdays, "Auld Lang Syne;" Wednesdays, "Home Sweet Home;' Thursdays, "Annie Laurie.' Fridays, "Jennie Jones," and Saturdays, "The Minstrel Boy."