"Fringe is Fashion" Keynote of Kreisler Promotion
"Fringe is Fashion" is the keynote of this campaign, which promotes the Kreisler Line of fringed earrings.
Included in the promotion will be display reprints of the national advertising for use in counter display and for windows, newspaper mats tieing in with the national advertising and a complete "fashion forecast" for sales personnel in the jewelry stores explaining the importance of this theme for selling earrings' now.
The earrings as well as other items in the Kreisler line of ladies' fashion jewelry, have been styled with the help of leading stylists and have received the endorsement of outstanding fashion authorities.
"Retail jewelry stores can obtain additional volume by featuring Fashion", ]. F. Bermond, Kreisler Sales Manager stated.
"We believe jewelry is fashion," he continued, "That is why we are promoting our merchandise in this way. Jewelry merchants who tie in with this program, will be able to exploit the strong fashion market that exists in the Fall."