Gruen to Introduce New Models
Highlighted among the group of new models, were 1947 Ladies' Curvex Watches featuring a new and smaller movement.
"This 1947 womens' Curvex movement is smaller, thinner, and therefore, lends itself to more striking styling and a greater number of variations and case designs and sizes," Katz said.
Nine new diamond watches were also introduced at the meeting. These will retail up to $650 and will be promoted by an extensive advertising campaign in national magazines this fall.