Welcome!

Classic watches, watchmaking, antique tools, history, vintage ephemera and more!

Learn about mechanical timepieces and how they work, the history of the American watch industry and especially all about the Elgin National Watch Company! Check back for new content daily.

Although this is technically a blog, the content is not generally in a time-based sequence. You can find interesting items throughout. Down the page some is an alphabetical word cloud of keywords used here. A great way to dig in is to look through those topics and click anything you find interesting. You'll see all the relevant content.

Here are a few of my favorites!

There are some large images on some posts, so that might impact your load times, bit I think you will find it worth the wait. Thanks for visiting!

How To Bring the Younger Generation Into Your Store and Please Their Fathers and Mothers

From The American Horologist magazine, October 1938



How To Bring the Younger Generation Into Your Store and Please Their Fathers and Mothers


Today the modern thought and trend of the modern young man and woman is toward greater speed and efficiency, even though they may not realize it themselves.

Today in high schools and colleges, students are doing their home-work, preparing essays, writing stories - using typewriters.

This new business can be directed to your store. Now the jeweler can offer a modern, efficient standard typewriter made by the H.emington Rand Co. to the students at a price which only greatest efficiency in production could make possible.

Two models of typewriters, one at $19.95 retail and one at $14.95 retail, are offered by Henry Paulson & Co. in their latest issue of the Voice of the Retail Jeweler, Volume 9, No.3. The first showing of these remarkable typewriters to retail jewelers.

There is a good margin of profit for the retail jeweler in each sale and the name of the manufacturer alone is enough to assure perfection in construction with finest workmanship.

The Paulson Co. have for 35 years been leaders in paving the way for better business and better profits for the retail jeweler. Write to them at their sales rooms, 37 So. Wabash Ave., Chicago, for further information regarding prices, description, etc.

Post a Comment

Click "Older Posts" just above for more, or use the archive links right here.

Blog Archive