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Elgin Advertising, 1927

What may the engaged man give to his fiancee?

The What, When and How of remembrances...  Don't Guess - ASK YOUR JEWELER

An engagement ring, of course!  But what else, during the engagement period may an engaged man give to his fiancee - with propriety and good taste?

This is one of the many puzzling problems in the delicate and intricate art of proper gift-giving.

Certain kinds of gifts, including all forms of jewelry, the engaged man may bestow upon his bride-to-be as freely as his means and wishes sanction.  Other types of gifts, such as wearing apparel or furniture, he cannot give at all, without breaching the canons of approved social practice and good form.

But there are other equally perplexing questions in the etiquette of gift-giving.  What, for example, should a bridegroom give to his best man and ushers before the wedding ceremony?  And the bride to her bridesmaids?  What are the proper anniversary and seasonal gifts to friends and relatives?

When you have a delicate gift problem to solve - don't guess - go to an expert for authoritative councel. See your jeweler.  He is a past-master in the science of gift selection.  His consultations are free.

But, today, send the coupon below for the Tiny Treasure Book, a pocket brochure that treats of the What, When and How of Remembrances.  A copy is waiting for you.

ELGIN
THE WATCH WORD FOR ELEGANCE AND EFFICIENCY

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