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Jeweler Finds Certified Watchmaker a Business-Builder

From American Horologist magazine, December 1938

Jeweler Finds Certified Watchmaker a Business-Builder

Mr. Fred J. Cooper, Jeweler, 113 South 12th Street, Philadelphia, Pa., told Mr. Herman R. Pedrick, President of the Horological Guild of Philadelphia, upon a recent visit, that he is gratified to find that the fact that he employed a Certified Watchmaker has increased his business in the Watch Repair Department to such an extent that he has been obliged to add another watchmaker to his force.

Mr. Cooper, it may be said, is an outstanding believer in having high craft standards, and he is a very skillful advertiser; so he has been successful in impressing the public with the fact that his establishment is out-of-the-ordinary in its technical service on timepieces. So the two things together having superior service, and telling the public that he has this-are having the inevitable effect in making business more profitable for Mr. Cooper's establishment.

We suggest that Certified Watchmakers, and their employers generally, would profit by making more of a point of impressing upon the community what Certification is; and what it means to watch wearers, as a safeguard, to seek a Certified Watchmaker.


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