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Classic watches, watchmaking, antique tools, history, vintage ephemera and more!

Learn about mechanical timepieces and how they work, the history of the American watch industry and especially all about the Elgin National Watch Company! Check back for new content daily.

Although this is technically a blog, the content is not generally in a time-based sequence. You can find interesting items throughout. Down the page some is an alphabetical word cloud of keywords used here. A great way to dig in is to look through those topics and click anything you find interesting. You'll see all the relevant content.

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Watchmaster House Organ

From The American Horologist magazine, May 1940

Watchmaster House Organ

"WATCHMASTER Messenger" is the name of the new house organ of American Time Products, Inc., 580 Fifth Avenue, J. Y. The first and second issues, which have just gone into the mail, state the policy behind this new organ . . . "to give jewelers news and ideas to effect greater profits at less cost." In appearance the sheet resembles a miniature tabloid. The feature article deals on the correction of dynamic poise in watches. Other pages carry merchandising and sales ideas. The publication is focused upon present users of the WATCHMASTER watch rate recorder, to help them increase patronage and utilize the machine to greatest possible advantage and profit. Subscription is free to jewelers who ask to be placed on the mailing list. 




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