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Classic watches, watchmaking, antique tools, history, vintage ephemera and more!

Learn about mechanical timepieces and how they work, the history of the American watch industry and especially all about the Elgin National Watch Company! Check back for new content daily.

Although this is technically a blog, the content is not generally in a time-based sequence. You can find interesting items throughout. Down the page some is an alphabetical word cloud of keywords used here. A great way to dig in is to look through those topics and click anything you find interesting. You'll see all the relevant content.

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You Can Always Get Diamonds!

From The American Horologist magazine, May 1946

You Can Always Get Diamonds!

A jeweler in West Virginia, seeking to attract the attention of women in a nylon line outside his store, put a $24.28 price tag on a diamond ring worth $127.00. The women paid no attention but kept their places in line. "Women have lost all sense of values," sighed the jeweler as he changed the price tag on the ring back to $127.00. Of course the women won't agree. They'll maintain that the jeweler overvalues his diamonds if he expects them to "bust" up a nylon line in these stocking less days.


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