Classic watches, watchmaking, antique tools, history, vintage ephemera and more!

Learn about mechanical timepieces and how they work, the history of the American watch industry and especially all about the Elgin National Watch Company! Check back for new content daily.

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Finer Results at a Saving

From The American Horologist magazine, May 1940

Finer Results at a Saving 

Watchmakers report savings and finer results after using new L & R Waterless NOFOME Watch Cleaning Solution.

Just a month ago in an extensive national advertising campaign, L & R introduced, for the first time, a waterless non-foaming watch cleaning solution known as L & R Waterless NOFOME.

Already, according to L & R. watchmakers report that the superior cleaning action of the new solution is producing results that before hardly seemed possible - really removing every known kind of movement muck, leaving the parts bright and sparkling - clean. In addition, they are bearing out the manufacturers claim that Waterless NOFOME increases the life of their rinse, because it dissolves - does not float or settle in the rinse.

L & R Waterless NOFOME is carried by every major distributor of watch materials and supplies from coast to coast. 

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