What will you have to show in future years for today's shopping dollars?
A PURCHASE FROM YOUR JEWELER IS AN INVESTMENT IN PERMANENT VALUES
The old copy-books declare that you can't eat your cake and have it. Which is another way of saying that you can't spend your money, and keep it too!
But the copy-book editors overlooked the money spent at the jewelry store.
On a typical purchase from the jeweler, you can draw an income of pleasure and satisfaction, year after year, while still retaining much of the principal, in convertible value.
For the shopping dollars entrusted to the jeweler are not spent, but invested. Invested in a permanent addition to your estate.
Value-wise shoppers today think twice before they barter their purses for short-lived baubles. For they know that even for the modest pocket book, the jeweler's stock is rich in articles, both of utility and adornment, that will last through a lifetime.
Building up a line of jewelry means building up a heritage for the decades; quick asset possessions that are a tangible and enduring evidence of one's success.
ELGIN
THE WATCH WORD FOR ELEGANCE AND EFFICIENCY
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