COMMEMORATE THE BIG DAY WITH A GIFT AS ENDURING AS THE LOVE THAT GOES WITH IT
There is only one answer to any gift-question: - Choose the gift that speaks the heart of the giver and adequately honors the occasion of the gift.
There are short-lived tokens which say: "Good work, my lad!" or "Well done, my lady!"
But no such trivial message is adequate to convey the pride and affection of father and mother to son or daughter who has conquered a four-year curriculum and qualified for a sheep-skin.
For this Big Moment, only one kind of gift-eloquence will translate parental heart. And that is the kind most readily found at the jeweler's, whose gifts, like love itself, are everlasting.
But the selection at the jeweler's need not be expensive. At modest cost, there are exquisite pendents, signet rings or toilette sets for daughter, and gold or silver pocket knives, cuff-links or scarf pins for son.
Or there's an Elgin watch for each!
For, of course, Graduation Time is Elgin Time. It is more than a coincidence that for over half a century the favored graduation gift of fond mothers and fathers has been the Elgin Watch.
ELGIN
THE WATCH WORD FOR ELEGANCE AND EFFICIENCY
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