Elgin Welcomes New Year by Sponsoring N. Y. Fair Tie-In

From The American Horologist magazine, January 1939

Elgin Welcomes New Year by Sponsoring N. Y. Fair Tie-In
By LESTER C. MORGAN

Elgin World's Pair Exhibition Building Is Dramatized in Dozens of Metropolitan Jewelry Windows

New York City, December 31 (SPECIAL) - On December 26, a large number of prominent jewelers in the New York Metropolitan area set up special Elgin traveling displays to tie in with the N ew York World's Fair "Dawn of a New Day" celebration on New Year's Eve. The celebration included an elaborate fireworks display and ice carnival at the Fair site, "Dawn of a New Day" parties in hotels, theaters and restaurants and an immense nation-wide broadcast of events. In N ew York's amusement district alone, more than one million people joined in the World's Fair activities.

The Elgin World's Fair displays, which will be used throughout greater New York until January 3, feature the unique and beautiful Elgin Observatory Exhibit Building, as well as the World's Fair scene of Trylon and Perisphere.