The Hamilton Watch Company, now announcing introduction of 1940 models, is keynoting Fall promotions this year on the theme of "Pre-proven rightness".
Emphasizing the point that new numbers planned for distribution to the trade by September first provide the retail jeweler with everything he needs to satisfy all the demands of fine watch markets, sales director W. R. Atkinson has summarized the reasoning behind the coming campaign as follows: "First, Hamilton's new watches have been made up in grades and price ranges that have fully demonstrated their sales appeal many times over. And, second, the addition of these fulfills the need for a complete Hamilton family from highest to popular-priced fine watch quality. Thus, we are affording the retailer his much desired opportunity to concentrate on one line of watches completely, rather than on several lines incompletely."
Popular Hamilton grades 911, 180, 987, 995, and 997 are all represented in the new group.