Elgin Advertising, 1937

For the noblest Christmas gift of them all -

Lord Elgin
Lady Elgin

AMERICA'S MOST DISTINGUISHED WATCHES

What to give this year becomes so easy ... and so exciting!  The new Lord Elgins offer advantages to be had in no other make of watch.  Each is 21-jeweled and aske winding only once in 45 hours.  Styling is thoroughly masculine.

The Lady Elgins are the only 19-jewel American wrist watch created for women.  Their patrician charm is the work of foremost designers.  Cases are solid gold or 14 karat gold filled.  See them at your jeweler's.

Only ELGIN creates such watches.  For only here exists the perfect partnership of expert craftsmen and scientists.  Only here are watches timed directly to the standard of the stares.  Lord Elgins are priced from $50; Lady Elgins, from $47.50.  Other ELGIN models in a wide range of prices.

ELGIN
MARK OF AMERICAN LEADERSHIP SINCE 1865

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