...WRITTEN BY EMINENT ELGINEERS
A truly great product is one that gives the buyer more than he has a right to expect. I have found the Elgin Watch to be that kind of product.
My first Elgin was a gift of my father and mother - presented to me when I graduated from High School thirty-eight years ago. It was guaranteed for twenty years. But it served me faithfully for twenty-eight years - almost a decade beyond its guarantee.
It was keeping perfect time when I retired it - but I wanted a lighter, open face watch.
My present Elgin is a Corsican Model - a beautifully thin, almost wafer-like watch that exemplifies the new-day manufacturing principle of maximum efficiency with minimum bulk.
by H. S. FIRESTONE
ELGIN
THE WATCH WORD FOR ELEGANCE & EFFICIENCY
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