A PURCHASE FROM YOUR JEWELER IS AN INVESTMENT IN PERMANENT VALUES
Men and nation pass. But their jewels remain. Of all the possessions of ancient civilizations, the most enduring have been the tokens wrought in precious stone and metal.
Gone are the palaces of Egyptian kings, their gorgeous apparel and equipages. But scattered among the museums of today, in all parts of the world, many of their jewels are still intact, more beautiful and infinitely more valuable than ever.
Today, as always, a purchase at the jeweler's is an investment in permanent values. Jewelry is one of the few luxury-commodities which can be "consumed" year by year, decade after decade, without materially lessening the quantity or quality of the basic value!
Building up a line of jewelry means building up an asset-heritage for future generations, while enjoying the delight and charm of beautiful adornment in the building.
The jewelry business is among the fastest-growing in America, because, more and more, keen Americans are putting their shopping money into imperishable values.
ELGIN
THE WATCH WORD FOR ELEGANCE AND EFFICIENCY
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