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Classic watches, watchmaking, antique tools, history, vintage ephemera and more!

Learn about mechanical timepieces and how they work, the history of the American watch industry and especially all about the Elgin National Watch Company! Check back for new content daily.

Although this is technically a blog, the content is not generally in a time-based sequence. You can find interesting items throughout. Down the page some is an alphabetical word cloud of keywords used here. A great way to dig in is to look through those topics and click anything you find interesting. You'll see all the relevant content.

Here are a few of my favorites!

There are some large images on some posts, so that might impact your load times, bit I think you will find it worth the wait. Thanks for visiting!

Elgin Advertising, 1926

He did his gift shopping at the jewelers!

A PURCHASE FROM YOUR JEWELER IS AN INVESTMENT IN PERMANENT VALUES

Men and nation pass.  But their jewels remain.  Of all the possessions of ancient civilizations, the most enduring have been the tokens wrought in precious stone and metal.

Gone are the palaces of Egyptian kings, their gorgeous apparel and equipages.  But scattered among the museums of today, in all parts of the world, many of their jewels are still intact, more beautiful and infinitely more valuable than ever.

Today, as always, a purchase at the jeweler's is an investment in permanent values.  Jewelry is one of the few luxury-commodities which can be "consumed" year by year, decade after decade, without materially lessening the quantity or quality of the basic value!

Building up a line of jewelry means building up an asset-heritage for future generations, while enjoying the delight and charm of beautiful adornment in the building.

The jewelry business is among the fastest-growing in America, because, more and more, keen Americans are putting their shopping money into imperishable values.

ELGIN
THE WATCH WORD FOR ELEGANCE AND EFFICIENCY
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