Doctor Jeweler is the world's greatest heart-specialist. He knows how to transmit an affection from one heart to another better than any other authority. And with the least pain to a given purse.
Next the the family doctor, lawyer and spiritual adviser, Doctor Jeweler is the most important of all family servitors.
But for Dr. Jeweler there would be no permanent tokens of Life's big moments - the engagements, the weddings, the anniversaries, the first borns, the birthdays, - no perpetuation in precious stone and metal of Life's great triumphs.
Unlike most other fast-growing businesses in America, the jeweler's store never becomes wholly and impersonal corporation. No matter prosperous, it remains always an intimate, personal service shop.
For the jeweler's service is more professional than commercial. And he always has the time to tell you how to make a dollar act like ten in remembering someone you love.
ELGIN
THE WATCH WORD IN ELEGANCE AND EFFICIENCY
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