From The American Horologist magazine, April 1938
Co-Eds Find New Use for Alarm Clocks
Several of the girls and their dates were dancing at a recreation spot near the campus. The orchestra was in the middle of a sweet tune when the jangle of an alarm clock startled the dancers, and sent the co-eds racing out the door.
"We had to be back at the dormitory at 10:30," one of them explained. "So we set the alarm clock to be sure we wouldn't be locked out."