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Is it typically American to Apologize for your Watch?
It is curious that the more widely used watches became the more careless people grew about correct time.
Many a man of your acquaintance can't tell you the time without a pause for some mental arithmetic.
Everywhere you go you meet people who apologize for their time-keepers.
Poor time seems to be a bad mental habit.
The few reasons are these: Cheap watches. Careless treatment. Watches bought haphazard as jewelry rather than time-pieces. Putting off the day of buying a good watch.
There are symptoms today, nevertheless, that people are changing in their attitude toward watches.
This has clearly shown itself to the Elgin watchmakers, who for the past two years have been unable to supply all the Elgin Watches people asked for.
This is all the more significant when you consider that Elgin standards are such that it has only a selected, limited audience and does not try to sell watches broadcast.
The desire to own an Elgin Watch shows itself as an expression towards better watches.