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Elgin Advertising, 1922

The Value of Time
By Kronos
Paintings by HAROLD DELAY

Alexander the Great, setting out at twenty to conquer the world, found the city of Tyre blocking his path to glory.

In Tyre he saw the key to the vast Persian empire.  Its massive walls had withstood the battering of centuries.  Solidly intrenched on an island guarded by the Phoenician fleets - while Alexander had only land forces.

Calling together his engineers, the youth settled down to such a siege as never was on land or sea.  Under an incessant bombardment from the island, he calmly proceeded to build a great pier straight across the ocean's floor - a pier that stands to this day.

Tradition says the when his generals murmured at the delay, Alexander answered "I must wait - for I am in a hurry!"  Seven months of incredible toil bridged the gulf and made him master of the seas.  Hammering his way into Tyre, he opened an easy gateway to the empires of the East.  His campaign of the next few years proved that his seven months had been well invested.  Alexander, like Confucius before him, knew how to take Time to save Time.

The boy of twenty taught the world a lesson that will be remembered to the end of Time.  Before hos birth, Antiphon declared that the sacrifice of Time was the most costly of all sacrifices - after death, Theophrastus called Time "the most valuable thing a man can spend."

Step by step, the world draws nearer to a practical recognition of the Value of Time - and of the inestimable service rendered to mankind by those marvelous timekeepers which guard over the priceless moments of today -
Elgin Watches
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