A wonderful thing, indeed, is a watch that has been with you for many years. With it you associate the fondly remembered yesterdays. But many others see it too, and with critical eyes undulled by sentiment. They regard that watch as they do the clothes you wear... as an index to your business and social standing. Can you afford to be so judged, and possibly discounted, when a new and modish Elgin Watch may be had for so modest a sum? And Elgin is conceded to be the world's standard for watch integrity.