Elgin Advertising, 1922

The Value of Time

By Kronos

Paintings by 

HAROLD DELAY

"Time," cried Plato to the men of Athens, "is the gift of the gods - the movable image of Eternity!"

Plato saw Tim as the great companion, guiding human life through the fleeting years to its home on "the luminous slopes of the stars."

"The Creator" he said, "brought into being the sun, earth, moon and the five other stars we call planets, to distinguish and safeguard the appointment of Time.  To this universe He allotted souls equal in  number to all the stars in the heavens - that each soul, after living out his appointed Time, might return to his own star."

From this Year of our Lord 1922, with its watchwords of "Efficiency" and "Power of Will" as guideposts to success, the historians trace back to Plato the first definite expression of the Will-Plan of life.

He who would lay hold on his life, dominating instead of drifting, must lay hold on his Time - by resolutely safeguarding the golden hours of Now:

"Time was is past; thous canst it recall.

Time is thou hast; emply thy portion small.

Time future is not, and may never be -

Time present is the only Tim for thee!"

Over the Time of the ancients, the sun and moon kept watch.  But the Twentieth Century, more richy endowed, intrusts life's costliest possession to these marvels which bring to us the accumulated experience of all the ages -

Elgin Watches