Why Your Watch Stops, Part 1 of 3

These images are from a booklet titled "Why Your Watch Stops", publisher and date unknown. It's intended to assist the watchmaker in explaining problems to customers. It is probably from the late 1930s or early 1940s, judging from where I found it. The following text is from the first page. All the other pages contain only the picture, twelve pages in all.

INTRODUCTION

There are no more delicate or complicated mechanisms than the watch you carry in your pocket or on your wrist. The miniature machine shop, manufacturing and recording the fleeting minutes and hours is an amazing and facinating thing. Your watchmaker must spend many arduous years of apprenticeship before he is a qualified watchmaker. His work is a profession in the true sense of the word. Naturally such a marvelous and intricate mechanism occationally breaks down - due to rough handling, defective parts, inferior materials - or a combination of all these. You are interested in knowing what has caused your watch to stop. With this book your watchmaker can tell you - and at the same time show you what he must do to put it in good working order again. Give him your confidence - he is deserving of it.

Have Your Watch Cleaned and Oiled Once a Year . . . You Will Save Expensive and Annoying Breakdowns.

See also part 2 and part 3 for the rest of the images.