You Can Always Get Diamonds!

From The American Horologist magazine, May 1946

You Can Always Get Diamonds!

A jeweler in West Virginia, seeking to attract the attention of women in a nylon line outside his store, put a $24.28 price tag on a diamond ring worth $127.00. The women paid no attention but kept their places in line. "Women have lost all sense of values," sighed the jeweler as he changed the price tag on the ring back to $127.00. Of course the women won't agree. They'll maintain that the jeweler overvalues his diamonds if he expects them to "bust" up a nylon line in these stocking less days.