Unfair Market practices Stopped
The Hamilton Watch Company complaint was supported by an affidavit by W. Ross Atkinson, Vice President of the Company. It named the defendents as Hamilton Ross, Harry Zeidler and Henrietta Ross, co-partners, doing business as Hamilton Ross Industries.
Hamilton Watch Company has won favorable court decisions on several occasions in recent years. Each time action was taken when the fine public acceptance of Hamilton Watches was challenged by unethical market practice by outside interests whose product promotions tended to confuse the public and infer such products were related to Hamilton products.
This constant vigilance to protect the name and· fine reputation that has been built through more than fifty years of successful merchandising of "Hamilton, America's Fine Watch," is assurance to the retail jewelers of America that their past investments in Hamilton are being safeguarded-that in the future finer Hamilton watches will continue to be potent with profit possibilities for them and set new standards of performance to assure even greater public satisfaction.