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G. E. Display Available

From The American Horologist and Jeweler magazine, February, 1946

G. E. Display Available

Bridgeport, Conn. - A new "backin-business" electric clock display is now being made available to General Electric retailers, R. O. Fickes, manager of the Company's Clock Division, has announced.
A miniature" clock-shop" valued at $4.50, the blue and red display merchandiser is being sold through G-E distributors for $2.25. An assortment of six electric alarm clocks must be purchased at the same time.

Five clock models are offered with the display. They are the Heralder, which is fair traded at the retail level for $3.95; the Chantilly, $4.95; the Troubadour, $4.95; the Corporal, $4.50 and the Delegate, $6.95.

Retailers can order any combination of six of these. clocks-six of one model; three each of two models, etc. The wood display features the G-E monogram and stresses the fact that the General Electric clocks are" self-starting" and accurate" and require "no winding." Painted two shades of blue and a bright red, the display is 221 inches high and occupies a space 18 by 5 5/8 inches.

Don't blame that morning alarm on Josephine Clark! She's only doing her job to make sure that every new postwar General Electric alarm clock will sound off on time. Day in, day out, she checks the alarms of thousands of clocks pouring daily from the final assembly lines of New England factory. 

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