U. S. Government Calls On Elgin For Precision Instruments
Famous Watchmakers busy turning out vital War products
"We're already devoting much of our output to war work," said T. Albert Potter, Elgin president. "And this war work has been greatly increased since our new fuze factory has been operating on a production basis." At present a large percentage of Elgin's management and famed fourth generation craftsmen are engaged in production for war needs.
This vitally important war work of Elgin is being dramatized in a series of striking advertisements in various trade publications. The latest of these appearing in current issues features Elgin's famous 21-jewel Navigation Watch.
Included in the list of precision instruments being created at Elgin are the following: navigation watches, stop watches, aviation clocks, service watches, chronometric tachometers, compasses, time fuzes for shells, jewels, railroad and transportation watches and special timing devices for naval and aviation use.
Available at Elgin for this exacting work are what have been called "the finest scientific and research laboratories in the watchmaking world." And to the delicate operations required, Elgin's craftsmen bring a skill and experience that has been developed through four generations.
"Naturally, the nation's war needs must be our first concern." Howard D. Schaeffer, Elgin Vice-President said recently. "And we know that every jeweler will share with us a warm feeling of pride in knowing his having less American watches to sell is helping directly to "keep 'em flying". While deliveries of Elgin watches will be lower than in 1941, due to this war production, nevertheless the fine timepieces which we wilt continue to produce for consumer use will still assure America's jewelers important, worthwhile Elgin profits."