A three inch ad, inserted by an English concern, and bearing the headlines, "Fears UNBREAKABLE Waterproof Watch." This ad offers the most ridiculous and asinine offer that has even been in print in our American papers.
Imagine, "Men's 'Streamline' Service Watch, Guaranteed 10 years, $9.95 Post Free. Usually $30. Unbreakable, Waterproof, Sand and Dust-proof, Shockproof, Reliable Timekeeper, Non-Magnetic IS-Jewel Lever Movement, Chromium Case with 'Stainless Steel' screw back. Unaffected by body acids. Smart, comfortable. Luminous Dial. Unbreakable Glass. Timed and adjusted for all climates. Finest Waterproof Sealskin Leather Strap. You save $IS. or more after paying DUTY. Replaced FREE if lost in transit. Send International Money Order or Banker's Draft. Money Refunded if not Satisfactory." ...The name and address is that of a firm in Bristol, England.
We, in America, are unable to secure watches from our manufacturers to sell to our American people.
We certainly have entered our protest to the Saturday Evening Post for their acceptance of such ridiculous advertising.
Every organization in America should likewise protest against this type of advertising.