Consumer Advertising for Ingersoll's Sweep Second Watches

From The American Horologist magazine, May 1940

Consumer Advertising for Ingersoll's Sweep Second Watches 

The first of a series of advertisements for Ingersoll Sweep Second watches appears in the American Weekly on June 9th. The advertisement features the pocket watch at $1.95 and the wrist watch at $3.95 and stresses the many extra uses brought about by the large "second hand that sweeps the dial." These new models, announced to the trade a few weeks ago have been distributed with colorful display card tying up with the national advertising. The Ingersoll-Waterbury Company reports that the numbers already proved very popular.