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Hamilton Fights Added Trade-Mark Infringement

From Horology magazine, June, 1939

Hamilton Fights Added Trade-Mark Infringement

Moving for further strong action to eliminate the harmful practice of trademark infringement, the Hamilton Watch Company has petitioned the U. S. Patent Office to cancel the registered trade name "Hampden" now used by Spear & Susskind, Providence, R. 1., manufacturers of watch chains and bracelets, wrist watch straps, finger rings, and other articles of jewelry.

Hamilton alleges that the designation "Hampden" is deceptively similar in sound and spelling to the trade names "Hamilton" and "Howard." This is bound to confuse the consumer mind and allow exploitation of Hamilton's public good will and reputation established by careful promotion through many years.

The trade mark "Hamilton" has been used since 1893, and Hamilton and its predecessors have used the trade names "E. Howard & Co.", "E. Howard Watch Company" and "Howard" since 1857.

In a similar controversy involving Spear & Susskind several months ago, Hamilton was successful in obtaining cancellation of the "Hamilton" trade-mark registrations of that firm. 

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