...Named in honor of men who have made American efficiency world-famous
After such brilliant achievement many men might have settled back to a leisurely life, but today Harvey S. Firestone is still one of the busiest men in the world. Typifying the energy, and efficiency and appreciation of the value of time, which have crowded incredible achievement into hours of the American business man. So one of the models in ELGIN'S new American Efficiency Series has been named in his honor. Americans know time... and know time is money. So for American life this American watch. Created by ELGIN for American needs. For the needs of the busy, time-pressed man who must know the exact time to the very minute whenever he glances at his watch. The American Efficiency Series is ELGIN'S reply to the man who says his time is money. And are they handsome watches? Slender? Owning that elegance that a fine piece of jewelry should have? Just see them at your nearest ELGIN jewelers!